.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once adapted to snagging billions in equity capital every year, have reared nearly $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That downturn is due to market saturation, enhanced governing tensions, and economic uncertainties.ADWEEK talked with 5 VCs who remain to acquire adtech companies, regardless of these difficulties, about what they are seeking and also what they steer clear of. Probably unsurprisingly, these investors are actually targeting options in privacy-focused innovations as well as industry-specific regions like connected TV.